Privacy Policy

1. Overview

At BetaElementCo PTY LTD (“QuiteLike”, “we”, “us”, “our”), we respect the privacy of your personal information in our care. Personal information means information that identifies you as an individual or from which you can be reasonably identified.

This Privacy Policy provides you with information about the personal information we collect and handle about you as our customers, members of the public, visitors to our websites, and users of QuiteLike apps, social media, and other digital services.

In addition to this Privacy Policy, we and our third-party partners (where applicable) have privacy notices and other terms that provide further information about your privacy. Those additional privacy notices and terms contain important information about the collection, use and disclosure of personal information by us and the third-party partners.

QuiteLike is a participating partner in the Flybuys program (Loyalty Pacific Pty Ltd). You can find the Flybuys privacy policy at https://experience.flybuys.com.au/policies/privacy-policy/.

For information about privacy generally, you may contact the Office of the Australian Information Commissioner whose details are set out below.

Quitelike may update this privacy policy from time to time, with the most up to date policy always available at www.quitelike.com/privacy-policy/

2. Why do we collect and handle your personal information?

We collect, hold, use and disclose your personal information so that we can provide goods and services to you, improve and personalise our services for you and operate our business effectively. This includes, but is not limited to:

  • Ensuring your eligibility for our services;
  • Managing your requests for products and services, including deliveries, processing payments, providing refunds and discounts and giving order updates;
  • Customising our products and services to customer preferences and capturing feedback;
  • Responding to feedback or concerns you have regarding our products and services;
  • Registering and servicing your account, including storing, verifying and updating your information;
  • Communicating with you about our products, services, and promotions (including direct marketing and personalised offers);
  • Requesting feedback through surveys and research so that we can improve our products and services;
  • Improving our operational processes to enhance your customer experience and how we work with our suppliers;
  • Providing and improving our customer support experience;
  • Managing our supply chain, procuring ingredients and working with our service providers;
  • Managing our risks, including safety, security, investigative, fraud, business continuity and loss prevention activities;
  • Facilitating corporate transactions like mergers and acquisitions, e.g. to assess those transactions and manage the transition of the business;
  • Complying with our legal obligations and collecting personal information as required or authorised by law, such as under the Corporations Act, public health acts, surveillance devices acts and Telecommunications (Interception and Access) Act;
  • Protecting and defending our legal rights and interests;
  • Interacting with Regulators and relevant government entities;
  • Monitoring and recording your communications with us (including email and telephone) for security, dispute resolution, and quality and training purposes; and,
  • As otherwise required or permitted by law.

We may be not able to do these things if we are unable to collect the personal information we seek. For example, we may not be able to provide our products or services to you, make some offers available to you, deliver items to you or award you Flybuys points.

Where you provide us with personal information about someone else, you must have their consent to provide their personal information to us, and advise them of the matters in this Privacy Policy.

3. Types of personal information collected

The types of personal information we collect for the purposes listed in Section 2 may include, but is not limited to:

  • Your identity and contact details: this includes your name, delivery/billing address, delivery instructions,telephone number, email address, date of birth and account login details;
  • Basic household information: this includes number and ages of people living in a household;
  • Financial and transaction information: this includes payment card details and transaction history;
  • Loyalty program information: information about your participation in the Flybuys loyalty program and any other applicable loyalty program from time to time;
  • Location information: our websites or apps might ask for location information to help better serve you relevant information;
  • Your preferences and user data: information about you as our customer and how you engage with our products and services. For example, dietary preferences, personalised weekly orders, transactional data, order history, interests and feedback you provide on your shopping experience;
  • Usage and Interaction data: details of how you interact with our products and services including device data and what you access, click on and interact with across Our Digital Services (see Section 6 for further information);
  • Contact history: details of your contact and interactions with us, including customer support contact messages and responses (by chat, email, SMS or social media); and,
  • Marketing and communications data: this includes your marketing preferences, channel preferences, and your interaction with Our Digital Services and marketing.

4. How personal information is collected and held

We collect your personal information when you interact or transact with us. This includes, but is not limited to, when you:

  • Register on our website and create an account;
  • Choose your meals for coming weeks;
  • Set or change your dietary preferences;
  • Participate in a promotion, competition or survey;
  • Post a review, rating or other content about us, including online;
  • Place an order with us;
  • Provide your Flybuys number
  • Use your payment cards (i.e. credit card or debit card);
  • Request customer service or communicate with us (including by email and telephone);
  • Participate in Flybuys and/or our other loyalty programs; or 
  • Use our related websites, apps, social media, and other digital services (see Section 6 – Our Digital Services for further information).

We may also collect personal information from third parties including from:

  • Public sources (for example, in public registers or social media);
  • Information service providers;
  • The parties described in Section 5; and,
  • Anyone authorised to act on your behalf.

We may also generate new personal information from time to time – e.g. reports or analysis based on other information we hold about you.

We hold personal information electronically and in hard copy, at our own facilities and with the assistance of our service providers. We implement a range of measures, including people, process, and technology controls to protect the security of your personal information. Examples of these measures include:

  • Restricting access to personal information;
  • Maintaining technology products designed to prevent unauthorised computer access; and
  • Encryption for online processing of your payment details.

5. Sharing of personal information

We work with suppliers and third parties that carry out specific functions on our behalf, so that we can provide you with goods and services and carry out the activities listed in Sections 2 and 6. These third parties assist us with the below services, which include, but are not limited to:

  • Technology services including Our Digital Services (see Section 6), SaaS (software-as-a-service) tools, software development, technical support, cloud computing and processing, storing, hosting and analysing data;
  • Storing payment information and processing payments;
  • Communicating with you, including in respect of our offers and promotions;
  • Delivering your orders;
  • Loyalty program management such as Flybuys;
  • Identity verification;
  • Product development and market research;
  • Security and investigative, fraud, loss prevention, and safety activities;
  • Business advisory services, such as our lawyers, accountants, or other professional service providers to the extent reasonably required; and,
  • Administrative services, including logistics, mailing services, printing, archival, and contact management services.

Other third parties we share personal information with include:

  • our related companies;
  • your representatives;
  • police, courts, government agencies and lawyers, e.g. in in connection with regulatory and legal investigations and processes; and
  • parties involved in business transfer transactions (and prospective transactions).

We use systems, customer service teams and service providers located within Australia and in overseas locations that may include EU Member States, Philippines, Singapore, and United States. We may share personal information with third parties in these countries. From time to time, this list of countries may change.

6. Our Digital Services

QuiteLike operates a range of websites, mobile apps, email services, online advertisements and social media profiles, which are collectively known as Our Digital Services. We want you to be confident that your personal information is being used to offer you a better and more personalised experience with us.

When you use our Our Digital Services, we and our suppliers (“Digital Partners”, such as Meta (including Facebook and Instagram), Google, TikTok, Rokt, Impact, Klaviyo, Yotpo, HDS, Shopify Plus, Stripe, Gorgias, Power BI, Cashrewards and Shopback) may collect data about your device, visit, profile and activity, including:

  • IP address
  • Browser and device type, settings,information and identifiers
  • Webpage you were visiting before you came to Our Digital Services
  • Your activity on Our Digital Services, including the pages or areas within Our Digital Services you visit and the time spent there
  • Items and information searched for in Our Digital Services, access times and dates, and other statistics
  • Depending on permissions that have been set on the relevant device (which you can change), location information.

We and our Digital Partners use this information and various technologies, such as cookies, beacons, tags and pixels, to personalise and improve your customer experience. Cookies and similar technologies may also help us to detect fraudulent activity or to prevent security breaches and so we may collect information about your device from within the cookie.

These technologies within Our Digital Services may be used to do the following:

  • Enable you to receive benefits provided by a Digital Partner – for example, if you are a member of an affiliate program like Cashrewards or Shopback, you may receive cashback or credit when you enter into certain transactions with us in accordance with their terms.
  • Improve the way our websites and mobile apps work – these technologies allow us to improve the way our websites and mobile apps work so that we can personalise your experience and allow you to use many of their useful features. For example, we use cookies so we can remember your preferences and the contents of your shopping basket when you return to our websites and mobile apps.
  • Analyse and improve the performance of our websites and mobile apps – these technologies can help us to understand how our websites and mobile apps are being used, for example, by telling us if you get an error message as you browse.
  • Measure the effectiveness of our marketing communications, including online advertising – cookies and similar technologies can tell us, for example, if you have seen a specific advert, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advertisement. We also use cookies and similar technologies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent, or if you subsequentlypurchased the advertised item.
  • Communicate relevant advertising, including via third party platforms and social media – marketing communications and online advertising may be in different forms, including email, SMS, push notification through our app, web notifications through our website, display banners on external websites, and social media platforms. Technologies used within Our Digital Services may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. You may also see advertisements for other organisations on our website. To help us and our Digital Partners deliver online advertising that is relevant to you (for example based on information and inferences about your interests, demographicsand usage), we may also combine data we collect through cookies and similar technologies on your devices with other data that we have collected, for example your use of loyalty cards. QuiteLike may share a “hashed” email address and/or other contact details[1] along with information on which advertisement to display, or information associated with your order you make with us to our advertising partners for the purpose of displaying relevant advertisements to you on our website and on other organisations’ websites

Direct marketing

If you wish to limit or restrict direct marketing or the use of these technologies you can configure your browser or device to reject and delete cookies, block JavaScript, disable GPS location services and anonymise your usage patterns. If you choose to do so, this may limit the functionality of some parts of Our Digital Services for you. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use our products and services that require you to sign in.

For further details in relation to specific Digital Partners, please visit their websites and privacy policies. These include more about information they collect and use and your choices and rights, including how to opt out of certain conduct, where applicable. For example, you can choose to prevent Google’s collection and usage of the data gathered by cookie files to provide information regarding your usage of this website (including your IP address) by downloading and installing a browser plugin available from Google.

​​​You can opt out of receiving promotional material sent by email or SMS at any time by either:

  • Clicking unsubscribe within the marketing email; or
  • Texting “STOP” as instructed in a marketing SMS to opt out of SMS marketing.

You can also email our contact centre at SUPPORT@QUITELIKE.COM with your request if you wish to opt out of other direct marketing.


There are, however, some service and transactional messages that we must be able to send you. These include, for example, messages relating to your account, ​​forgotten passwords, transactional receipts, menu reminders, order confirmations and updates to our T&Cs and Privacy Policy.



[1] An e-mail address is “hashed” by applying a formula to the e-mail address which produces a string of numbers and letters that is impossible for a human to read. If two organisations use the same formula against a list of e-mail addresses or information they hold, it generates the exact same string of numbers and letters. This enables us to specify to external platforms which individual to show an advertisement to, without sending personal information in plain text. This approach can be taken with other types of contact details.

7. Procedure to access or correct your personal information

You can access and update your personal information any time by accessing your account on QuiteLike’s website. If you wish to access or correct any other personal information we hold about you, please contact us as set out in Section 9.

When making an access request, please provide as much detail as you can about the specific information you seek, in order to help us retrieve it. Under the Privacy Act and other relevant laws, we may be required to provide a written response to you if we are unable to respond to your request, outlining the reasons why we were unable to do so.

Where you request us to correct information we hold about you, but we elect not to make the requested correction, you may request us to add a note to your information outlining your position.

8. Questions and complaints

If you have any questions or complaints about this Policy, or our handling of your personal information, you can contact us as set out in Section 9.

Once a complaint has been lodged, we will let you know who will be handling your matter and when you can expect a full response. If you are not satisfied with our response, please let us know and we will investigate further and respond to you.

If you are still not satisfied, you can contact the Office of the Australian Information Commissioner, whose contact details are set out in Section 9.

9. Contact Details

Should you have any queries regarding privacy please direct them to the QuiteLike team at: support@QuiteLike.com

Office of the Australian Information Commissioner

GPO Box 5218 Sydney NSW 2001

Telephone: 1300 363 992

Email: enquiries@oaic.gov.au

Website: www.oaic.gov.au